The blog
Social media, minus the guesswork
Honest writing for owners who post their own stuff. No fluff, no jargon.
5 min read
Do You Really Need a Social Media Manager?
Honest math on hiring a social media manager: when it pays off, when it does not, real costs including offshore hires, and what to try first.
5 min read
What a social media manager costs in 2026
Real 2026 price ranges for freelance, offshore, agency, and in-house social media help, plus the hidden costs and when each option makes sense.
4 min read
How to Find What Is Going Viral in Your Niche
Raw view counts lie. Learn the outlier method: score posts against each account's own average, build a watchlist, and borrow the hook, not the video.
4 min read
15 social media post ideas for local businesses
15 social media post ideas for local businesses, with real examples for barbershops, restaurants, gyms and med spas. All filmable on a phone in minutes.